Project Overview
Arab MLS, a leading information technology company specializing in the real estate industry, required a complete transformation of their website.
The goal was to create a modern, professional, and user-friendly website using WordPress. The new site needed to enhance SEO, develop a news section, incorporate the company’s services, and integrate additional features such as a newsletter, blog, Google Analytics, ReCAPTCHA, RSS feed, and live chat.
Challenge
The primary challenge was to redesign the website to be modern and user-friendly while effectively showcasing Arab MLS’s services.
Additionally, the site needed to improve SEO performance, engage users with a blog and newsletter, and include multiple integrations to enhance functionality and user experience.
Challenge Faced
- Modernization: Updating the design to a modern, professional look.
- User Experience: Ensuring simple navigation and a user-friendly interface.
- Blog: Design and Creating new Blog Section.
- New Features: Adding and showcasing the company’s services and features.
- Integration: Incorporating a blog, newsletter, Google Analytics, ReCAPTCHA, RSS feed, and live chat.
Solution
To handle these Challenges, I have implemented a detailed plan that includes multiple important steps:
1- Redesign
- Design: Designed a clean, modern interface that reflected the professional and innovative nature of Arab MLS. Used brand color palette, modern typography, and high-quality visuals.
- Responsive Design: Ensured the site was fully responsive, providing a seamless experience across all devices.
2- Blog
- Blog Integration: Design and created a blog section to share industry news and insights, helping to establish the company as a thought leader.
3- User Experience
- Navigation: Organized the site structure to ensure intuitive navigation, making it easy for users to find information.
- Clear Call-to-Actions: Incorporated clear call-to-action buttons to guide users towards key actions, such as contacting the agency, subscribing to the newsletter, or reading blog posts.
- Accessibility: Ensured the site met accessibility standards, making it usable for all visitors.
4-Integration
- Newsletter Subscription: Integrated a newsletter subscription feature, enabling the company to collect email addresses and engage with their audience through regular updates.
- Service Pages: Added detailed pages for each service offered by the company, providing comprehensive information and showcasing their expertise.
- Joining Pages: Created multiple pages explaining how real estate agents, brokers, and developers can join the Arab MLS platform, with clear call-to-actions.
- Google Analytics: Integrated Google Analytics to track website performance, user behavior, and engagement metrics, allowing the company to make data-driven decisions.
- ReCAPTCHA: Implemented Google ReCAPTCHA on all forms to prevent spam and ensure secure interactions.
- News: Created a news section to keep users informed about the latest updates and developments in the real estate market.
- Live Chat: Added a live chat feature to provide real-time support and engagement with website visitors.
-
WordPress Development
-
UI/UX Design
-
HTML, CSS, jQuery
-
Custom Post Types