DAVID ISKANDAR

WordPress Developer

SEO Specialist

UI/UX

Arab MLS

  • Client: Arab MLS
  • Industry: Real Estate Technology
  • Project Duration: 1 month
See Demo

Project Overview

Arab MLS, a leading information technology company specializing in the real estate industry, required a complete transformation of their website.

The goal was to create a modern, professional, and user-friendly website using WordPress. The new site needed to enhance SEO, develop a news section, incorporate the company’s services, and integrate additional features such as a newsletter, blog, Google Analytics, ReCAPTCHA, RSS feed, and live chat.

Challenge

The primary challenge was to redesign the website to be modern and user-friendly while effectively showcasing Arab MLS’s services.

Additionally, the site needed to improve SEO performance, engage users with a blog and newsletter, and include multiple integrations to enhance functionality and user experience.

Challenge Faced

  • Modernization: Updating the design to a modern, professional look.
  • User Experience: Ensuring simple navigation and a user-friendly interface.
  • Blog: Design and Creating new Blog Section.
  • New Features: Adding and showcasing the company’s services and features.
  • Integration: Incorporating a blog, newsletter, Google Analytics, ReCAPTCHA, RSS feed, and live chat.

Solution

To handle these Challenges, I have implemented a detailed plan that includes multiple important steps:

1- Redesign

  • Design: Designed a clean, modern interface that reflected the professional and innovative nature of Arab MLS. Used brand color palette, modern typography, and high-quality visuals.
  • Responsive Design: Ensured the site was fully responsive, providing a seamless experience across all devices.

2- Blog

  • Blog Integration: Design and created a blog section to share industry news and insights, helping to establish the company as a thought leader.

3- User Experience

  • Navigation: Organized the site structure to ensure intuitive navigation, making it easy for users to find information.
  • Clear Call-to-Actions: Incorporated clear call-to-action buttons to guide users towards key actions, such as contacting the agency, subscribing to the newsletter, or reading blog posts.
  • Accessibility: Ensured the site met accessibility standards, making it usable for all visitors.

4-Integration

  • Newsletter Subscription: Integrated a newsletter subscription feature, enabling the company to collect email addresses and engage with their audience through regular updates.
  • Service Pages: Added detailed pages for each service offered by the company, providing comprehensive information and showcasing their expertise.
  • Joining Pages: Created multiple pages explaining how real estate agents, brokers, and developers can join the Arab MLS platform, with clear call-to-actions.
  • Google Analytics: Integrated Google Analytics to track website performance, user behavior, and engagement metrics, allowing the company to make data-driven decisions.
  • ReCAPTCHA: Implemented Google ReCAPTCHA on all forms to prevent spam and ensure secure interactions.
  • News: Created a news section to keep users informed about the latest updates and developments in the real estate market.
  • Live Chat: Added a live chat feature to provide real-time support and engagement with website visitors.
Skills Used
  • WordPress Development
  • UI/UX Design
  • HTML, CSS, jQuery
  • Custom Post Types

Let’s work together to build a website that not only looks amazing but also delivers outstanding performance and user experience. Contact me today to discuss your project!