Dubai MLS

Client: Arab MLS
Industry: Real Estate Information Technology
Project Duration: 3 Weeks

Project Overview

Dubai MLS, a leading information technology company specializing in the real estate industry, required a new website to reflect their modern and professional brand identity.

The goal was to create a modern, professional website using WordPress, enhance the SEO of the website, develop a blog section, showcase the company’s services, and add multiple pages explaining how real estate agents, brokers, and developers can join the platform. Additionally, the site needed to include a newsletter and integrate Google Analytics, ReCAPTCHA, and live chat.

Challenge

The main challenge was to design and develop a website to be modern, user-friendly and highly functional, effectively showcasing Dubai MLS’s services and providing detailed information for different user groups.

The site also needed to improve SEO performance, engage users with a blog and newsletter, and include multiple integrations to enhance functionality and user experience.

The website needed to be multilingual, supporting both English and Arabic, with articles available in both languages.

Challenge Faced

Modernization: Creating a modern, professional look for the website.
Multilingual Support: Creating a multilingual website in English and Arabic.
SEO: Implementing SEO strategies to improve organic search rankings.
New Features: Adding and the company’s services and creating pages for Agents, Brokers, Developers, Governments, Financial Institutions, Insurance Agencies.
User Experience: Optimizing the website for easy navigation and a seamless user experience.
Integration: Integrating a blog, newsletter, news section, Google Analytics, ReCAPTCHA, and live chat functionality.

Solution

To handle these Challenges, I have implemented a detailed plan that includes multiple important steps:

1- Modernization

Design: Designed the website interface to have a clean, modern look that aligned with the professional and innovative identity of Dubai MLS. This involved using the brand’s color palette, modern typography, and high-quality visuals.
Responsive Design: Ensured the site was fully responsive, to ensure a seamless experience across all devices.
Interactive Elements: Added interactive elements such as animated headers and hover effects to enhance user engagement.

2- Multilingual Support

Multilingual Setup: Create a multilingual website, enabling content to be available in both English and Arabic.
Content Translation: Possibility to add articles and content in both English and Arabic to cater to a diverse audience.
Language Toggle: Integrated a language toggle feature for easy switching between English and Arabic

3-New Features Development

Service Pages: Added detailed pages for each service offered by Dubai MLS, providing information and showcasing their expertise.
Joining Pages: Created multiple pages to explain the features and benefits to real estate agents, brokers, and developers to join the Dubai MLS platform, with clear call-to-actions.
Blog Integration: Design and created a blog section to share industry news and insights, helping to position the company as an expert in the field.
News Section: Developed a news section to keep users informed about the latest updates in the real estate market.

4- User Experience

User-Friendly Navigation: The website structure was organized to provide simple navigation, making it easy for users to find the information they need.
Calls-to-Action: Clear call-to-action buttons were incorporated to guide users towards key actions, such as contacting the company, subscribing to the newsletter, or reading blog posts.
Accessibility: The website was designed to meet accessibility standards, ensuring it is usable for all visitors.

5- Integration

Newsletter Subscription: Integrated a newsletter subscription feature, enabling the company to collect email addresses and engage with their audience through regular updates.
Google Analytics: Integrated Google Analytics to track website performance, user behaviour, and engagement metrics, allowing the company to make data-driven decisions.
ReCAPTCHA: Implemented Google ReCAPTCHA on all forms to prevent spam and ensure secure interactions.
Live Chat: Added a live chat feature using a tool like Tidio to provide real-time support and engagement with website visitors.

Skills Used

WordPress Development
UI/UX Design
SEO Optimization
HTML, CSS, jQuery

Let’s work together to build a website that not only looks amazing but also delivers outstanding performance and user experience. Contact me today to discuss your project!

Results

The project was a success, delivering a modern, professional, and user-friendly website that significantly improved the company’s online presence.